This site demonstrates systematic analysis at scale. Here's how we identify persuasion techniques, calculate influence scores, and turn overwhelming information into clear insights.
Every news article uses techniques to influence readers. We identify and measure these techniques to help you make informed decisions about what to believe and how much additional verification you want to do.
How straightforward the article's presentation is. 100% means minimal influence techniques, 0% means intensive use of persuasion methods.
What the article wants you to believe - the conclusion it's pushing you toward, displayed alongside the original headline.
Verifiable information from the article stripped of influence techniques - what actually happened without the spin.
Visual chart showing which of the 9 influence strategies the article uses and how intensively it uses each one.
Detailed explanations of specific influence techniques found, with examples from the article showing exactly how they're used.
Who the article supports, who it opposes, and who benefits if you believe its message.
We don't tell you which conclusions to reach. We help you recognize when articles use techniques that make critical thinking harder.
The news feed gives you control over how you consume news. You can switch between seeing what articles want you to think versus what they're actually reporting.
Switch between two reading modes:
Filter articles by minimum credibility score:
Sometimes you need to see what narratives are being pushed. Other times you just want the facts.
Default mode helps you understand the media landscape - what stories are using heavy influence techniques? Credible mode helps you find reliable information quickly when you need trustworthy sources.
Our scoring system identifies 36 specific influence techniques organized into 9 categories. Each technique gets scored 0-3 based on intensity.
Specific methods like fear appeals, cherry-picking data, or character attacks. Each corresponds to established research.
Broader categories like "Appeal to Emotion" that group related techniques together.
Combines the highest strategy score with bonuses for using multiple strategies simultaneously.
The detailed tabs explain exactly how we score individual techniques, calculate strategy percentages, and combine them into final scores.
Articles present information relatively straightforwardly. Normal persuasive language is expected in opinion pieces.
Articles use multiple influence techniques that may affect your judgment. Approach with extra skepticism.
Articles use intensive psychological techniques designed to bypass critical thinking.
Remember: High scores don't mean the article's conclusions are wrong. They mean the article is working hard to convince you without giving you the tools to evaluate the claims independently.
Each tab provides specific details about different aspects of our analysis:
See all techniques we identify, with examples and Wikipedia links for verification.
Understand how we calculate scores, with concrete examples and mathematical explanations.
Learn our step-by-step analysis method and how scores affect what we trust.
Understand what our analysis can and cannot tell you, plus practical usage guidelines.